☕ Good Morning! Sippers,

Here are this week’s notes!

The “Secret” World of Online Marketing

The business world is vast and complex, but there is a secret world within it that most people have never even heard of. This world is filled with colorful characters, rags-to-riches stories, and endless opportunities.

In this world, businesses can be created almost instantly, with little to no investment, and can grow into multi-million dollar companies. It is a world that is not limited by time or space, allowing entrepreneurs to work on their own schedules and from anywhere in the world.

This world is the world of entrepreneurial direct marketing micro-businesses. These businesses offer something for everyone, no matter the size or type of business or dreams one may have. It is a world that offers leverage, allowing individuals to break free from trading their time for money and ultimately become wealthy.

The rise of the internet in the mid-1990s opened up a new world of opportunity for entrepreneurs. The growth rate of the internet was exponential, and every month, the number of users grew at an increasingly faster rate. The internet was starting to enter the collective consciousness, and suddenly, everyone was talking about it. However, no one had figured out how to use it for business, and the question on everyone’s mind was, “can I make money from it?”

This uncertainty did not deter the “little guy” from taking advantage of this new opportunity. Startups were being launched left and right, with many of them being run by women. These businesses were easy and cheap to start, with no set hours and no physical location requirements. There was no big entrenched competition, and the internet provided instant global reach.

The businesses that emerged from this primordial soup were focused on providing information that solved a problem or provided entertainment.

However, the majority of these initial businesses did not last very long, and only a small percentage would make it. But the sheer volume of startups meant many businesses would succeed, pioneering the commercial for-profit internet world.

It was in this world that the Product Launch Formula was born. The Product Launch Formula was created by Jeff Walker in the mid-1990s, and it quickly became the gold standard for launching products and services online. Jeff created the formula to help entrepreneurs successfully launch their businesses and products in a competitive marketplace.

Three huge changes have been ushered in by the internet and they are speed, cost, and interactivity.

• Firstly, the speed of communication has been transformed.

It is now much easier and faster to communicate with a market than ever before. With just a few clicks, an email can be written and sent to a list of prospects and clients who can be reading the message within seconds.

In contrast, a few years ago, the process from original thought to creation to publication to consumption would have taken days, weeks, or even months. Today, it can be compressed into mere minutes.

• Secondly, the cost of communication has been significantly reduced.

The barriers to entry in the publishing game have been removed. To become a publisher, one can create a Facebook page or a Twitter profile for free and start publishing instantly. A decade or two ago, even the most inexpensive ways to start broadcasting or publishing would have set you back thousands of dollars. Today, the cost to send an email or make a post to social media followers is extremely low.

• Thirdly, the interactivity between businesses and their clients has been revolutionized.

When followers respond to a message, there are all kinds of tracking data. This gives businesses nearly instant feedback on how their message is resonating with the target market.

Compared to a few years ago, when publishing was almost like shouting into the wilderness, this level of interactivity is remarkable. In the past, one would have to wait for an echo or perhaps never receive feedback at all.

These three factors have changed the way business and marketing work. They have created a world where nimble entrepreneurs can generate shockingly successful results in their businesses. As a result, those crazy numbers that we often hear about in business are no longer so crazy.

Via, Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online.

What Is the 10X Rule?

The 10X Rule is a simple yet powerful concept that can help anyone achieve success in all areas of life. The rule is based on the understanding that to accomplish anything worthwhile, we need to put in 10 times more effort and thought than we initially anticipate. This can be applied to spiritual, physical, mental, emotional, familial, and financial goals.

The author, who has been studying success for over three decades, found that putting forth 10 times the amount of activity as others was the consistent factor in achieving any success.

For example, for every sales presentation or appointment others made, he made 10 of each. When buying real estate, he looked at 10 times more properties than he could buy and made offers to ensure he could purchase the properties he desired at the price he wanted.

The 10X Rule is not just about doing more; it’s about having a 10X way of thinking. This means setting targets that are 10 times greater than what we initially think is possible and doing 10 times what we think it will take to achieve those targets. When we limit the amount of success we desire, we limit what is required of us to achieve it, and we fail to reach our full potential.

The 10X Rule requires a domination mentality, not in the sense of controlling others, but in being a model for others’ thoughts and actions. This means doing what others won’t do and taking unreasonable actions in order to dominate an entire sector. We should never approach a target aiming to achieve just that goal. Instead, we should aim to dominate the entire sector.

The biggest mistake people make when setting out to achieve goals is mistargeting.

• They set objectives that are too low and don’t allow for enough correct motivation.

• They also severely underestimate what it will take in terms of actions, resources, money, and energy to accomplish the target.

• Finally, they spend too much time competing and not enough time dominating.

Via, The 10X Rule: The Only Difference Between Success and Failure.