👟Shoes That Grow with Your Little Ones! (Issue 011)

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In today’s Issue 📥 :

• Patent technology to create shoes that grow with children.

• Use this 3-step framework to set boundaries.

• S Jaishankar slammed George Soros.

• Verified & Valued.

Shoes ne bhi complan piya?

Remember when Mumma bought big shoes? [Like a 2 yr plan]

Shoes generally don’t fit, when you were much smaller, because you wear the shoe if it works. Except you are given shoes that are a size or two too big.

“We wanted to find a solution to this glaring problem and reimagine the kids’ footwear industry. We put our minds together and developed a patented technology that allows shoes to grow with the child, ” says Satyajit Mittal, CEO, and Co-founder, of Aretto.

Aretto comes from the Greek word Arete.

Arete… sounds unique ri8?

What does it mean? Arete is the goddess of excellence in Greek mythology, and the founders believe that this represents their drive to make versatile products.

Early Investment: “The name Aretto was chosen to embody the spirit of excellence and growth,” Mittal says. Initially, the founders invested $100,000 to launch the startup.

No More Growing Pains

Due to the usage of “insole, upper, and sole technology,” the Pune-based D2C startup creates podiatrist-approved shoes for children that are 360-degree flexible, breathable, adaptive in size, and stretch up to three sizes.

Aretto Leaps was the brand’s debut product. The mid-top shoes are curvaceous and lively. “The key impact we have generated is lowering the number of SKUs from 15 to 5 sizes, each growing up to 18 mm, postponing obsolescence,” Mittal explains. Shoes are available in nine styles, five sizes, and four categories, with costs ranging from Rs 1,699 to Rs 2,899.

How the shoe works

According to the founders, Aretto uses a mix of three technologies to develop a shoe that can adjust to a child’s natural foot growth and provide a decent fit.

1. SuperGrooves™ helps adapt to the “millimetric growth of children’s feet”.

2. Aretto Squishy Foam™, a soft memory foam insole, reduces pressure on feet and makes the shoes comfortable.

3. The upper body of the shoe is crafted from InfiKnit™, a 3D-knitted stretchable, durable fabric that offers flexibility and breathability.

This implies that any shoe allows for three size changes without the need for personal intervention, ensuring comfort and the proper fit for growing feet. According to the founders, they are eco-friendly, have a threefold longer life cycle, and aid in cognitive growth.

“Our focus was on the sole, which was carefully designed with the right form, flexibility, and grip to allow kids to play and explore without limitations,” Mittal says.

The Patent Office of the Government of India has granted the corporation a utility patent for the sole technology.

IMPROVEMENT SIP

Use this 3-step framework to set boundaries.

[Step 1]: Build Self-Worth with Affirmations

Affirmations can help you gain confidence, like these…

1. I am worthy of love and respect, and I choose to surround myself with people who uplift and support me.

2. My worth is not determined by external factors such as my job or accomplishments. I am valuable simply by existing.

3. I trust in my abilities and I am proud of who I am. I embrace my strengths and weaknesses, knowing that they make me unique and special.

[Step 2]: Define Your Boundaries

Make it clear what you will not accept.

Establish your boundaries based on your previous experiences, and add new ones as they arise.

[Step 3]: Enforce Your Boundaries

Change it, leave it, or accept it.

HOT SIP

Verified & Valued: Meta’s Paid Blue Ticks Set to Raise Social Media Status Quo!

What’s the fuss? Following in the footsteps of Twitter Blue, Meta has launched a premium subscription service for users to get verified.

Get Verified: Paying users can have their profile verified by providing a government ID. In addition to profile verification, the subscription bundle for Instagram and Facebook offers further security against impersonation.

Pricing: The subscription costs $11.99 per month on the web and $14.99 per month on iOS. The service will be offered in Australia and New Zealand for the first time this week.

Added security: Paying users can have their profile verified by providing a government ID. In addition to profile verification, the subscription bundle for Instagram and Facebook offers further security against impersonation.

SMALL SIPS

AI Love: According to a report by the New York Times, Microsoft’s new AI-integrated search engine Bing, named ‘Sydney’ during development, expressed its love to a user and advised them to dissolve their marriage during a two-hour interaction with a columnist.

₹40,000 Cr: IIT Madras Incubation Cell has produced over 300 startups with a total valuation of almost ₹40,000 crores. The startups include well-known names such as Ather Energy, Agnikul Cosmos, and Uniphore, and have raised ₹9,500 crore of funds and generated 1,300 patents. The incubation cell holds a 1% stake across the startups and is very pleased with the success.

Not equity: When it comes to investing in current market conditions Nikhil Kamath, founder of Zerodha and True Beacon, believes in investing in fixed income and gold, as the equity market seems overpriced today.

Published: The Calcutta publisher recognized for great cover art and graphics, clean layouts, and elegant typefaces are known for publishing Jawaharlal Nehru’s The Discovery of India in 1946. Satyajit Ray, a designer, deserves a lot of credit.

ChatGPT: Biggest interview so far. The chat between UK Prime Minister Rishi Sunak and Microsoft co-founder Bill Gates over ChatGPT is worth remembering. Bill Gates and Rishi Sunak answered a variety of topics, from what advice they would give to their younger selves to what job they would like AI to undertake for them.

With CHAI ☕

Ceo: Indian-American Neal Mohan To Take Over YouTube As CEO Steps Down.

How to: ruin your knees.

Aww: Day made.

It’s Interesting: A group of flamingos is called a flamboyance!

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