🍽️🍔 Rameshawaram Cafe

Today: A Small Outlet with Big Business in Bengaluru; The Power of Delayed Gratification and Consistency.

ISSUE #072

Good Morning! Sippers,

If you’ve been to Bengaluru, you might have heard of Rameshawaram Cafe. It’s a small, quick-service restaurant (QSR) outlet that has become incredibly popular among locals and tourists alike. In fact, the cafe does a whopping business of Rs 4.5 crore in just one month!

In today’s Issue 📬 :

  • A Small Outlet with Big Business in Bengaluru.

  • The Power of Delayed Gratification and Consistency.

SIP WORTHY

Rameshawaram Cafe: A Small Outlet with Big Business in Bengaluru

👨‍💼💬 Insights from Sujeet Kumar

Recently, Sujeet Kumar, co-founder of B2B marketplace Udaan, spoke about the cafe in a podcast. He revealed some mind-boggling details, like how the cafe cuts 7,500 bills a day and has a tiny space of just 10 by 10 or 10 by 15 square feet.

Despite its size, the cafe clocks around Rs 50 crore a year and has around 70% gross margins!

🌟 Examples of Successful QSR Chains

Kumar was also discussing other successful QSR chains in India during the podcast, including how he made over 150 investments in companies like Unacademy and Third Wave Coffee.

🗣️🎙️ WTF is E-commerce?

Kumar was speaking with Nikhil Kamath (co-founder of Indian stock brokerage firm Zerodha), Kishore Biyani (Founder of Future Group), and Vidit Aatrey (co-founder of Meesho) on Kamath’s podcast series. They discussed various topics, from Indian retail to growing businesses online and offline.

👔💼 Sujeet Kumar’s Journey

During the conversation, Kumar also shared his journey at e-commerce giant Flipkart, where he served as the President of Operations from 2008 to 2016. He left the company to launch Udaan along with former Flipkart executives Amod Malviya and Vaibhav Gupta.

🌇 Relocating to Bengaluru

Interestingly, Kumar revealed that he was not keen on relocating to Bengaluru from Delhi, where he had been since his IIT-Delhi days. However, he was convinced by Flipkart’s co-founder Sachin Bansal to visit Bengaluru first on the pretext of attending the latter’s wedding and then for learning about the company.

IMPROVEMENT SIP

The Power of Delayed Gratification and Consistency

Have you ever made big plans for yourself only to find yourself falling back into old habits when it came time to act?

It’s a typical psychological problem known as akrasia or procrastination.

However, according to behavioral economics, the root cause of this issue is “time inconsistency.”

The tendency of the human brain to prioritize immediate rewards above future rewards is known as time inconsistency. When making long-term plans, such as learning a new language or losing weight, it’s simple to see the worth of adopting activities with long-term advantages. When it comes to making a decision, though, your brain is preoccupied with the present moment and the momentary enjoyment it can provide, rather than the long-term benefit.

Researchers discovered that the ability to delay gratification is a strong predictor of life success. Resisting the lure of instant gratification, even if only on occasion, can assist you in closing the gap between where you are and where you want to go.

“Willpower isn’t just a skill,” argues Charles Duhigg in his book The Power of Habit. It’s a muscle, just like the ones in your arms or legs, and it becomes weary as it works more, leaving less power for other tasks.”

The idea is to progressively strengthen your willpower muscle by making tiny changes and sticking to them consistently over time.

This viewpoint is also supported by case studies.

Take, for example, Jerry Seinfeld’s anecdote. Seinfeld wanted to better his craft as a comic in his early days, so he established a goal of writing one new joke every day. He hung a calendar on his wall and crossed off the days when he wrote a joke.

The calendar provided a visual depiction of his development over time, and the habit of penning jokes became engrained in his routine. Seinfeld’s success demonstrates the value of constancy and delayed pleasure.

To summarise, time inconsistency is a typical issue that can impede our ability to execute our future goals. We can overcome this barrier and attain our goals by progressively strengthening our willpower muscle, avoiding the temptation of instant satisfaction, and making little changes regularly over time. As Jerry Seinfeld famously quipped, “Don’t break the chain.”

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