🚚 Deliveroo

Plus: Delivering Categories Online 🧺 ;The Pitfall of Overconfidence 🍂

Author

Chai Sip
April 13, 2023

ISSUE #050

☕ Good Morning! Sippers,

William Shu, Co-founder and CEO of Deliveroo, says that delivering categories like grocery, health, and beauty online is all about building a local community of businesses to leverage existing networks.

In today’s Issue 📬 :

  • Delivering Categories Online 🧺

  • The Pitfall of Overconfidence 🍂

SIP WORTHY

Delivering Categories Online: Building a Hyperlocal Community

🌍 Global Expansion and Verticals: Founded in 2013, Deliveroo has operations across 10 global markets and is evaluating adding health and beauty to its repertoire of services. The company is experimenting with other verticals to see what works best for its business.

🍔 From Food Delivery to Groceries and More: Deliveroo began as a food delivery service but found that most customers also wanted grocery delivery. Now, non-food items like soap and shaving cream make up 20-30% of all orders.

💼 Aggregation of Neighborhood Markets: According to Shu, Deliveroo wants to focus on neighborhoods with the greatest profit potential, winning them neighborhood by neighborhood, and then moving on to others.

📈 Maintaining Steady Growth in a Competitive Market: Investing in add-on businesses can help food delivery companies maintain a steady pace of growth. Deliveroo is experimenting with its HOP service, promising grocery deliveries in under 10 minutes.

🌏 Understanding the Indian Market: Deliveroo has no plans to start operations in India, but it plans to grow the number of employees at its Indian IDC from 140 to 200 by the end of 2023. The India team is currently working on enhancing customer experience, enhancing navigation for grocery experience, and personalizing the menu for target customers.

👥 Building a Community and Empathy: Deliveroo is also taking initial bets on college hiring in India to build customer empathy in a market where it does not have a presence. The teams are working on targeted promotions, advertising technology, and showcasing new products.

IMPROVEMENT SIP

The Pitfall of Overconfidence: The Surest Way to Prevent Learning

Have you ever caught yourself thinking, “I already know this stuff” while trying to learn something new? It’s a common and dangerous trap that many of us fall into.

The Illusion of Knowledge

The problem with assuming you already know a topic is that it creates an illusion of knowledge. It leads to a false sense of confidence that can hinder your ability to absorb new information and deepen your understanding.

Closed-Mindedness and Confirmation Bias

When you’re convinced you know something, it can also lead to closed-mindedness and confirmation bias. You might dismiss new ideas or evidence that contradicts your existing beliefs, which can limit your growth and understanding.

On the other hand, adopting a growth mindset can help you embrace new challenges and opportunities for learning. By acknowledging what you don’t know, you open yourself up to new perspectives and possibilities.

Humility is another key ingredient for successful learning. Recognizing that you have limitations and that there’s always more to learn can help you stay curious and motivated to continue growing.

Believing that you already know everything about a topic can be a significant obstacle to learning. To avoid this pitfall, try to maintain an open mind, embrace a growth mindset, and cultivate humility in your approach to learning. Remember, there’s always more to discover and learn, no matter how much you already know.

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TWEET