🖱️Tap On Digital

Plus: The Joy of Reading, by Yoshida Kenko, Nominee for World Bank president, Tata’s shift to owning mineral water.

Author

Chai Sip
March 23, 2023

ISSUE #035

☕ Good Morning! Sippers,

In today’s world, exchanging business cards at networking events and official meetings is a common practice.

However, what if there was a way to transform the traditional means of presenting oneself in a professional context? Dhruv Jolly had the vision to change this, and in 2022, he launched TapOnn Digital – a one-stop networking platform that enables users to share their personal and professional information with a single tap.

In today’s Issue 📥 :

  • Tap on digital.

  • The Joy of Reading, by Yoshida Kenko.

  • Nominee for World Bank president.

  • Tata’s shift to owning mineral water.

SIP WORTHY

Revolutionizing Professional Networking

TapOnn works on near-field communication (NFC) technology, allowing devices to communicate with one another when in proximity.

Its products: include smart cards, smart coins, and smart sockets that use a smart chip mechanism to facilitate the transmission of user data to a phone with NFC capabilities. Users can easily share and exchange contact information, digital content, and brand portfolios, including business details, brochures, coupons, and more. With the help of the app, users can access their networking data on one central platform.

Apart from the products, TapOnn also provides a scanner to scan paper visiting cards, analytics and insights on the connections, and multiple profile creation. It is currently operating on a direct-to-customer (D2C) model and generating revenue through online e-commerce websites, marketplaces, offline stores, retail outlets, and exhibitions.

TapOnn has already registered 100X growth in three months, and it is eyeing Rs 25 lakh per month in revenue in the next six months.

The startup charges a one-time fee for its smart products, ranging between Rs 1250 and Rs 1750 for smart cards and between Rs 999 and Rs 1,499 for smart sockets. It also allows for customization depending on the user’s needs and can cost up to Rs 5,000.

If you are someone who understands the importance of networking to build your business, then TapOnn might be the solution you are looking for. Give it a try, and let us know about your experience.

IMPROVEMENT SIP

Transport Yourself to Another Time and Place: The Joy of Reading, by Yoshida Kenko

Yoshida Kenko, a Japanese author, and Buddhist monk from the 14th century, once remarked on the importance of reading books, and his words still ring true today. In a world where we are constantly connected to others through technology, it can be easy to forget the joy and comfort that comes from solitary reading.

Kenko’s quote speaks to the unique experience of reading, where one can connect with people from the past and gain insights into their thoughts and experiences. When we read, we are transported to different times and places, and we can learn from the wisdom of those who have come before us.

Reading also provides an opportunity for introspection and self-reflection. It allows us to escape the noise of the world and spend time alone with our thoughts, as Kenko suggests. In this way, books can be a source of comfort and solace, a way to recharge our batteries and rejuvenate our spirits.

Moreover, reading can broaden our understanding of the world and expand our perspectives. It exposes us to different cultures, ideas, and ways of thinking, fostering empathy and compassion for others. As American author, John Green once said, “Great books help you understand, and they help you feel understood.”

In conclusion, Yoshida Kenko’s words remind us of the value of reading books. As we navigate an increasingly connected and fast-paced world, we should not forget the joy and comfort that comes from sitting alone with a good book. In the words of Kenko, “It is a most wonderful comfort to sit alone beneath a lamp, book spread before you, and commune with someone from the past whom you have never met.”

HOT SIP

 🏦 Nominee for World Bank president Ajay Banga on Delhi visit.

Tata Consumer Products shifts focus to own mineral water brands after calling off Bisleri acquisition

🌞 Today, we have some interesting news to share with you regarding Tata Consumer Products. The company’s CEO and managing director, Sunil D’Souza, has announced that Tata Consumer Products will now invest heavily in its own mineral water brands, such as Tata Copper+ and Himalayan, after calling off plans to acquire Bisleri, a leading bottled water brand.

🪣 According to D’Souza, while acquiring Bisleri would have accelerated the company’s plans by three years, it was just a small piece of the company’s bigger food and beverages puzzle. The company has decided to back its own brands, which include Tata Copper+, Tata Gluco+, and Himalayan mineral water, with its vast resources. D’Souza has also stated that Tata Consumer Products has a war chest to acquire other brands in the F&B space but will not overpay for them.

🏃🏻 Tata Consumer Products has been a late starter in the FMCG space and has a lot of catch-ups to do with other leading players such as HUL, Britannia, and ITC. However, the company has an ambitious mandate to scale up quickly in terms of the portfolio of products and distribution.

🫖 The company’s portfolio of products includes tea, coffee, water, RTD beverages, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, and mini meals. Its beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+, Tata Fruski, and Tata Gluco+. Its food portfolio includes Tata Salt, Tata Sampann, Tata Soulfull, and Tata Q.

🌮 🍹 In March 2022, Tata Consumer’s board approved the demerger of Tata Coffee’s plantation business into TCPL Beverages & Foods, a wholly-owned subsidiary of Tata Consumer Products. It also approved the merger of Tata Coffee’s remaining business, consisting of its extraction and branded coffee business, with Tata Consumer Products.

SMALL SIPS

Happier: According to the 2023 World Happiness Report, people in countries facing war or crisis like Ukraine, Russia, Pakistan, Iraq, and Srilanka are happier than Indians.

Don’t Attempt: Any attempt to arrest President Vladimir Putin after the International Criminal Court (ICC) issued a warrant for the Kremlin chief would amount to a declaration of war against Russia, his ally Dmitry Medvedev said on Thursday.

Employee influencers: The debate over moonlighting took center stage during the pandemic but the side hustles of employees on social media are getting some attention. The rise of social media influencers, especially on Meta-owned Instagram, has opened up avenues for employees to earn quick bucks through marketing while maintaining their job routines.

Layoff: Over 36,400 people lost their jobs in India in the last couple of years, as per the latest data from layoff.fyi. Nine companies, including Lido Learning, SuperLearn, and GoNuts, have laid off 100% of its workforce.

Hindenburg Research: said on Thursday it held short positions in Block Inc, alleging that the Jack Dorsey-led payments firm overstated its user counts and understated its customer acquisition costs.

With CHAI ☕

🔍 Ceo: Google CEO tells employees that 80,000 of them helped test Bard A.I., warns ‘things will go wrong.’

🤔 How to: think like a programmer — lessons in problem-solving.

🐹 Aww: making a hamster go flat.

🫑 It’s Interesting: You can use capsicums to make a delicious and flavourful chutney. The recipe you must try is a South Indian-style capsicum chutney that you can pair with your dosas and idlis.

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