🥻Ex-Deloitte Engineer Builds Women’s Brand (Issue 020)

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In today’s Issue 📥 :

• Ex-Deloitte Engineer Builds Women’s Brand.

• Show Up, Work Hard, and Listen.

• A Strong rally in Adani Group stocks.

• Cracked UPSC in 4 months.

How an ex-Deloitte engineer built a Rs 137 crore women’s wear brand starting with Rs 3.5 lakh from her 2BHK home!

Today, we wanted to share with you the story of Nidhi Yadav, the founder of AKS, an ethnic wear brand. Nidhi had been married for less than two years and had a seven-month-old baby when she launched AKS as an online brand. Her husband, Satpal Yadav, an MBA from IIM Kozhikode, encouraged her to start the business, and together they began by purchasing clothes in Jaipur and using the spare bedroom in their 2BHK home to keep the inventory.

Nidhi managed the business by herself for the first year and a half, doing everything from packing to training her house help to do the work. She sold the products through various e-commerce portals, including Limeroad, Jabong, and Myntra.

As the business gained momentum, the inventory grew and occupied more space in their home. In 2015, they rented a basement to store their stocks. Nidhi started as a proprietorship firm in 2014 and converted Yuvdhi Apparels into a private limited company three years later.

Since the beginning, Nidhi has positioned her brand carefully, focusing on ethnic wear and fast fashion, producing new designs every 15 days in limited numbers. AKS now launches about 300 new designs every month. The latest collection is the mother-child collection, which was created during the pandemic lockdown by upcycling fabric that was difficult to source.

Nidhi has every reason to feel happy about her entrepreneurial journey so far, though she might not want to settle where she is. She has always wanted to be a topper and is not ready to rest on her laurels.

Nidhi’s story is inspiring, and it shows that with determination and hard work, anyone can achieve their dreams.

“While I and my mother take care of the younger one, (who is a handful), our elder daughter’s school is taken care of by Satpal,” says Nidhi.

“Likewise, we have divided the work in the office as well; he looks after finance and planning while I take care of the aesthetics. We have chemistry like that of siblings. We fight with each, yet we are inseparable and can’t do without each other.”

AKS is one of the few companies that have grown during the pandemic and its turnover is expected to touch Rs 165 crore this year.

IMPROVEMENT SIP

Show Up, Work Hard, and Listen

Tim Grover, the legendary athletic trainer who worked with Michael Jordan and other elite NBA players, has a simple but powerful philosophy when it comes to training his clients. In his own words, there are only three things he asks of every player: show up, work hard, and listen.

Grover emphasizes that these three things require no special talent, genetics, or skill – anyone can do them. And yet, they are the foundation of success in any field, whether it’s sports or business or anything else.

For Grover, it’s not just about what he can do for his clients – it’s about what they are willing to do for themselves. He expects his athletes to work just as hard as he does, and to show that they truly want to succeed.

This philosophy is echoed by other successful athletes and entrepreneurs. Kobe Bryant, another legendary basketball player, once said, “The moment you give up is the moment you let someone else win.” And business mogul Mark Cuban has said, “Sweat equity is the most valuable equity there is.”

At the end of the day, success is not about talent or genetics, or luck – it’s about showing up, working hard, and listening. As Tim Grover says, “Show me you want it, and I’ll give it to you.” So if you want to achieve your goals, don’t wait for someone else to give them to you – go out there and work for them yourself.

HOT SIP

Meet Saumya Sharma, who Cracked UPSC in Just 4 Months Without Coaching!

Success knows no bounds, and IAS Saumya Sharma is a true testament to this. Despite losing her hearing abilities at a young age, Saumya refused to let any obstacle stand in the way of her dreams. With just four months of preparation and no coaching, she conquered the UPSC Civil Services Exam on her very first attempt.

Her determination and perseverance are truly inspiring, and her achievement proves that with hard work and dedication, anything is possible.

Saumya’s success story is a beacon of hope for all those who aspire to crack the UPSC exam. As she proved the saying, ‘It’s not about how long you prepare, it’s about how well you prepare. If you are determined to succeed, then nothing can stop you.’ Her actions remind us that success is not determined by the amount of time we put in, but by the quality of our efforts and the strength of our will.

Let IAS Saumya Sharma’s journey be a source of inspiration for all of us and a reminder that we can overcome any obstacle if we set our hearts and minds to it.

Soumya is currently serving as the CEO of Nagpur Zilla Parishad in the Maharashtra Cadre. She is very active on social media, with over 249K Instagram followers.

SMALL SIPS

Dragon: A SpaceX Falcon 9 rocket is to make a second attempt on Thursday to blast off for the International Space Station carrying two NASA astronauts, a Russian cosmonaut, and the second Emirati to voyage to space.

Survived In Amazon: In an extraordinary tale of survival, a Bolivian man has claimed that he survived by eating insects and worms, after being lost alone in the Amazon forest for more than a month. According to a BBC report, 30-year-old Jhonatan Acosta got separated from his friends during a hunting trip in northern Bolivia on January 25. Almost a month later, he was found by search and rescue teams.

Virus caution: Bill Gates recently visited India and spoke about the lessons learned from the COVID-19 pandemic. He emphasized the need to develop early warning systems for detecting new viruses, along with faster diagnostics and vaccine production. Gates warned that the next pandemic could be far more fatal and have the potential to kill hundreds of millions, as this one killed over 20 million people, mostly older individuals. He urged the world to prioritize surveillance and preparation to prevent such a disaster from happening in the future.

240W fast charger: The Realme GT3 brings a triple rear lens setup with a 240W fast charge that can charge the phone completely in just above 9 minutes.

South Koreans cried: Kapil Sharma has said that Zwigato managed to make South Koreans cry at the Busan International Film Festival. The film is directed by Nandita Das and also stars Shahana Goswami.

With CHAI ☕

Ceo: Godrej industries appoint Vishal Sharma as CEO-designate of its chemicals business.

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